You’ve probably noticed it’s getting harder to stand out on social media and even harder to get people to book your moving services. Smart ads and campaigns can help you achieve this. Social media is where your next customers are hanging out, scrolling, and deciding who to trust. Movers Development will tell you about the social media ad campaigns every moving company should try. Learn how to build campaigns that work without wasting your budget.
What are the social media ad campaigns every moving company should try?
Most moving companies post on social media and hope for the best. But the ones getting booked are running focused ad campaigns built to convert. If you want to achieve more than just show up in the feed, here are the social media ad campaigns every moving company should try:
- Local awareness campaigns
- Seasonal promotion campaigns
- Video testimonial campaigns
- Educational content campaigns
- Retargeting campaigns
Local awareness campaigns
If you want more local customers, you need to show up where they’re already spending time – on Facebook and Instagram. Local awareness ads are one of the social media ad campaigns every moving company should try because they let you target people in specific zip codes or city blocks. This is especially useful if you only serve certain areas or want to promote new service zones.
Use geo-targeting to reach people in neighborhoods you know you can serve well. Highlight offers like “Same-Day Moves in [Your City]” or “Fast, Local Moving With No Hidden Fees.” Include clear photos of your trucks, team members, and familiar landmarks. That local touch helps people trust you faster. To get even more from these campaigns, take advantage of new Google Ads features that help align your paid social and search strategies. When both platforms reinforce your brand message, you stay top of mind.
End every local ad with a simple CTA: “Book Your Local Move Today!”
Seasonal promotion campaigns
There’s a reason summer, end-of-month, and end-of-lease dates feel hectic. It is because everyone moves at the same time. That’s exactly why seasonal promotions are one of the social media ad campaigns every moving company should try. These campaigns help you grab attention and fill your calendar before your competitors do.
Use Facebook, Instagram, and TikTok to push out limited-time offers. Add phrases like “Offer Ends Soon” or a countdown timer to create urgency. If someone’s still deciding who to book, a timely deal might be all they need. Your visuals should stand out. Use photos of happy customers on moving day, bright banners that say “10% Off Summer Moves”, or short videos with fast tips. Include a testimonial or two. They build instant trust. Seasonal campaigns also play a big role in how to generate social media leads. They get people to act now instead of scrolling past.
End with a CTA like: “Secure Your Spot Before It’s Gone!” and make it easy for them to click through to book.
Video testimonial campaigns
Trust is everything in the moving business. People are letting you into their homes and handing over their personal belongings. That’s why video testimonial campaigns are one of the social media ad campaigns every moving company should try.
These short, real customer videos help future clients feel safe choosing you. Ask past customers to share their experience on camera, especially if your team helped with a tough move or went the extra mile. Focus on honest, simple stories. It doesn’t have to be flashy.
Keep the videos under 60 seconds. Add subtitles for people watching without sound. You can run these on Facebook, Instagram, and YouTube. They’re perfect for retargeting too, especially when paired with visuals of your crew in action. The goal is to let real voices speak for your brand. A potential customer will see someone like them, facing the same stress, and getting the help they needed.
Wrap the video with a CTA: “Experience a Stress-Free Move – Contact Us Today!”
Educational content campaigns
Not every ad needs to sell. Sometimes, giving value builds more trust than a discount ever could. That’s why educational content campaigns are one of the social media ad campaigns every moving company should try. These posts show your audience that you know what you’re doing and that you’re here to help.
Use Facebook and LinkedIn to share short guides and helpful tips. Think: “Top 5 Packing Mistakes to Avoid” or “What to Do the Night Before You Move.” Carousel ads work great for breaking down steps, while infographics get saved and shared more often.
Make sure your branding is clear, and keep the tone friendly. Don’t overcomplicate it. Use clear visuals, clean layouts, and short captions. You want people to stop scrolling and learn something useful in 10 seconds or less. Offering value is an important tip on how to generate leads for moving company. People remember who helped them—not who shouted the loudest.
Use a soft CTA like: “Download Our Free Moving Guide!”
Retargeting campaigns
Someone visits your website, checks out your services, maybe even clicks on pricing, and then disappears. That doesn’t mean they’re lost. It just means they need a nudge. Retargeting is one of the social media ad campaigns every moving company should try because it brings those people back when they’re ready to book.
Use Facebook and Instagram retargeting tools, especially Facebook Pixel, to track who’s visited your site. Then, serve them ads that match what they looked at. If they checked out your packing service, show them an ad highlighting your careful handling and fast delivery. If they browsed pricing, try a limited-time offer. Also, test different creatives to see what works. Some people respond better to photos of your crew, others to bold discounts or clear CTAs. The more you test, the better your results.
Retargeting works best when the message feels personal and timely. A strong CTA like “Ready to Make Your Move? Let’s Get Started!” gives them the push they need.
Create strong ads and fill your schedule
There’s no one-size-fits-all approach to growing your business online, but these five social media ad campaigns every moving company should try are a strong place to start. From building local awareness to re-engaging past visitors, each strategy helps you stay visible and trusted. The most important part? Don’t just launch and forget. Test your creatives, tweak your audience, and track performance closely. Social media ads aren’t magic, but when done right, they can fill your calendar fast. Start small, stay consistent, and let the data guide you.
