You should keep track of new updates and features because they might just be exactly what you lack or need. There are some new Google Ads features in 2024 that will help you create eye-catching ads and attract the right clients. Movers Development will show you how to reach more customers, maximize your budget, and get more bookings with the new tools.
What are the new Google Ads features in 2024?
You will create more impactful ads, target the right audience, and maximize your budget with the new Google Ads features in 2024. They are:
- AI-powered image enhancements
- Enhanced asset coverage and conversion reporting
- Impression share reporting
- Campaign-level negative keywords
- Demand Gen: Pinning creative
AI-powered image enhancements
Google’s updated AI tools expand image editing capabilities across more campaign types, including search, display, and video ads. These tools allow you to adjust lighting, crop images, remove backgrounds, and add text overlays. You can do all this directly on the Google Ads platform. You can also customize images to match your brand’s colors and style.
Visuals build trust and showcase professionalism. With these AI tools, you can enhance photos of your moving trucks, staff, and services. You can do this quickly and without needing a designer. For example, adjust the lighting to make images look clean and appealing or add your logo directly onto the visuals to reinforce your brand. This means you can create high-quality, branded ads in minutes.
Testing different versions of images helps you identify what drives more clicks and engagement. This is essential when implementing effective Google Ads automation for movers. Experimenting with various edits, like adjusting colors or adding seasonal elements, can help you determine what works best for your campaigns and audience.
Enhanced asset coverage and conversion reporting
You can now get detailed reports on the performance of each ad component, including images, headlines, descriptions, and calls to action. This data is available for various campaign types. Also, you will get to see exactly how each asset contributes to your campaign’s success. The reports show which elements drive clicks and conversions.
These detailed insights help you understand which parts of your ads are driving bookings and which are not. For instance, if a certain headline attracts more clicks, you can use similar language in other ads. If one image leads to higher conversions, you know to focus on similar visuals in future campaigns. These insights are very important for PPC management for movers. They guide you in refining strategies based on what your audience responds to.
Let’s say you run a series of ads with different images, some showing your trucks and others featuring your team helping clients. By analyzing the report, you find that ads with your team images get more clicks and conversions. You can then prioritize similar visuals across your campaigns and ensure your budget supports the most effective approach.
Impression share reporting
Google now provides reports that show your ad’s impression share. This is one of the most significant new Google Ads features in 2024 because it indicates how often your ads appear compared to the total number of available impressions in your target market. These reports break down how frequently your ads are displayed, which offers a clear view of your ad visibility and presence.
Impression share reporting helps you understand how visible your ads are to potential customers. If your ads aren’t appearing as often as they could, it means you’re missing out on opportunities to reach more people. By reviewing these reports, you can adjust your strategies. For example, if your impression share is low, you might need to increase your budget or refine your ad targeting to improve visibility.
If your reports show that your ads are not reaching the full potential of available impressions, you can take action. You might increase your daily budget to compete in a higher volume of auctions or narrow down your targeting to focus on areas where your ads are more likely to appear.
Campaign-level negative keywords
Now, you can set negative keywords directly at the campaign level. This feature allows you to exclude specific search terms that don’t match the services you offer. This ensures your ads appear only for relevant searches.
This feature helps you filter out irrelevant traffic and make sure your ads only reach potential clients interested in professional moving services. For instance, you can block terms like “free movers” or “DIY moving tips,” which attract users not looking to pay for moving help. By excluding these terms, you focus your budget on people actively searching for moving companies they’re ready to hire.
Imagine you notice that your ads are showing for searches like “cheap movers” or “moving tips.” These searches might not convert into actual bookings for your business. By adding these terms as negative keywords, you save money. You ensure that your ads appear only for high-value searches, such as “professional movers near me” or “reliable moving company.” Also, this keeps your ads focused on reaching customers who are ready to pay for your services.
Demand Gen: Pinning creative
Recently, Google has introduced a feature that lets you prioritize or “pin” specific visuals or messages in your Demand Generation campaigns. You can now control which images or text are shown most often in high-impact placements across platforms like YouTube and Gmail.
Pinning creative assets means you can make sure your best images and key messages appear in the most valuable ad spots. For example, you might pin visuals of your well-branded trucks or photos of your team helping clients and ensure these high-quality images appear frequently. You can also pin messages that emphasize reliability, promptness, and customer satisfaction. This increases the chance that your target audience sees the content that best represents your services.
By pinning your most recognizable visuals and messaging, you maintain consistent branding across platforms like YouTube and Gmail. Also, this makes your ads familiar to viewers, reinforcing your brand each time they see it. Potential customers who recognize your consistent branding are more likely to trust your services. For example, if your ad shows a well-known image of your team or your trucks repeatedly, it makes your company more memorable.
Implement new Google Ads features in 2024 and maximize your reach
The new Google Ads features in 2024 will refine your strategies, improve your visibility, and maximize conversions. By using AI-powered enhancements, detailed reporting, and strategic keyword controls, you can create engaging ads that attract and convert high-value customers. To ensure success with new features, contact our team today for personalized assistance. Whether you need to figure out how to launch first Google Ads campaign or refine your strategies, we will help you use the new tools and achieve your advertising goals.
