Google Ads are a powerful way to reach your target audience and generate leads or sales. They’re also very cost-effective, which is why they’re popular among businesses of all sizes. If you are able to manage them properly, they can be a highly effective tool for generating leads and sales for your business. While it’s possible to set up Google Ads for moving companies on your own, it’s often a good idea to work with a Google Certified Partner who can help you set up a campaign and optimize it to improve performance. In this post, we’ll explain how to launch your first Google ads campaign.
What is Google Ads?
Google Ads is a paid advertising service that follows the pay-per-click (PPC) model of advertising. In a nutshell, PPC advertising is a type of advertising model where you received a payment every time someone clicks on your online ad. When people are searching online for products or services like yours, Google Ads are an effective way to get them to your business. In combination with other tools that help with digital marketing for movers, Google ads can bring in a large number of new clients. Advertising with Google is a smart move, no matter what kind of business you are running. That being said, in order to successfully launch your first Google ads campaign, you need to do the following:
1. Consider all of the elements of your future campaign
To learn how to successfully manage Google Ads, a campaign is essential. In Google Ads, a campaign is a generic term for a collection of related ad groups. An ad group is a collection of connected keywords and ads that you will be using to advertise your moving company. The success of your campaign will depend on your ability to foresee its trajectory, and this includes the keywords and ad copy you intend to use. Your budget is also an important component of the campaign. This is because your budget will determine the amount you can bid for a particular keyword.
2. Initial setup
After you sign up for an account and enter your company information, you can go right into developing your first campaign. After logging in, visit the Campaigns tab and click the plus sign to add a new campaign. In the next step, you will choose the broadcasting platform where your commercial will air (i.e. search network or display network). Know that you have the option of running your campaign on either the search or display networks or on both at the same time. There’s also the matter of giving your campaign a moniker and picking its aim (Google offers the alternatives of sales, leads, or website traffic).
Then, you’ll specify where on the page you’d want your ads to display. It might be as broad as the United States. However, you can also specify a single region, state, or even a single municipality. This, of course, is something that will depend entirely on whether or not your business specializes in local moves, interstate moves, or international relocations. If your goal is to find top-quality moving leads, you need to carefully consider all of these parameters.
3. Bidding
Selecting a bidding strategy is the next step in learning how to use Google Ads. As with any pay-per-click (PPC) ad platform, you’ll incur costs whenever someone clicks on one of your ads. Bidding lets you establish a limit for your advertising spending in order to maximize your return. Depending on your campaign’s goals, you may choose from a number of different bidding strategies on the interface. This includes:
- CPC and manual CPC
- target CPA
- target ROAS
- target CPA
- target outranking share
After you make a choice for your bidding strategy, you can establish a daily budget for the campaign. This is going to depend on how much you intend to spend on it overall.
4. Ad extensions
After you have set your budget, you’ll have to provide details like the campaign’s start and finish dates and any ad extensions you’re using. Ad extensions are extra information that you can add to your ads. This includes info such as a phone number, a second link to your website, your business’s hours of operation, or a physical location. You may also choose to include reviews of your products/services or any other data you have on hand about your business (e.g., your latest promotional offer or email newsletter. Adding this information to your ads gives users more reasons to click (and increases the likelihood that they’ll convert to customers).
5. Chose relevant keywords
Effective Ads on Google and other PPC platforms depend significantly on the keywords that you use. You need to choose search phrases that are both relevant and specific. If you’re having trouble thinking of keywords, Google Ads has a keyword planner that might be quite useful. Just type in your website’s URL or the name of your product into the “Get keyword recommendations” field, and the keyword planner will offer you choices. If you’ve been doing digital marketing or updating your website, you may already have a keyword strategy and some targeted keywords based on research.
6. Metrics monitoring & analysis
Once you have everything set up for your campaign, all that is left to do is keep track of and assess how your campaign is faring. To do this, click the gear button in the top right corner of the Ads interface, then choose “Conversions.” Then, click the Add button and indicate whether you want to monitor conversions via websites, applications, phone conversations, or system imports. After that, you need to define and categorize your goals. You can track how many visitors convert into buyers by using a global site tag and an event tag on your landing page.
Conclusion
Hopefully, now you know how to launch your first Google Ads campaign. Now all that’s left to do is to run your campaign and monitor your results. Google is certainly one of the best ways to boost your online presence and increase your brand visibility online. If you are patient, you’ll soon see an increase in traffic, leads, and conversions.
