SEO is essential, but the only way to do it right is to have a plan in mind! A plan must be set up well before the New Year rolls around. To facilitate this, we have prepared a guide on how to create a SEO roadmap for 2023!
Setting your goals
The first step of creating an SEO roadmap is setting your goals for the year. The most straightforward goal for SEO drives is increasing your website’s organic traffic by a certain percentage. After all, no matter which of the different ways to advertise a business you are using, good SEO embedded in them will always make you more visible to casual searches. However, this does not mean you should be satisfied with such a simple goal. Proper SEO can bring many benefits, such as increased lead generation, increased indexing speed, etc. And you need to know precisely which of these you want to push for. But does doing so damage your improvement in areas you don’t focus on? No! And that’s the beauty of SEO. As long as you work it on, you will see a holistic improvement in your website’s stats.
How to track your success metrics
Of course, the real difficulty of tracking your SEO roadmap’s success is detecting the changes to your metrics. How can you guarantee that the increases correspond to your particular SEO strategy? This is why defining the metrics you are tracking is vital. For example, you can somewhat reliably gauge organic website traffic by checking the number of site visitors that did not visit using links derived from ads or your social media pages. If you correctly flag those links, you can always tell whether they were used to access your site. In addition, you can ascertain whether any particular pages have drawn more visitors than others and then analyze the SEO strategies used in building them to determine the most promising ones. Website marketing analysis can also help find differences between active marketing and passive SEO.
Setting your target audiences
As always, when it comes to any marketing or SEO efforts, including how to create a SEO roadmap, of course, setting your target audiences is crucial. This is because of how important keywords are to SEO. To properly do digital marketing for movers, you must ensure that your ideal customers are compelled to look up the keywords you are building your SEO around. Are keywords everything in SEO? Hardly. But it is undoubtedly true that they require much more effort to set up right than most other aspects.
Doing your research
We must discuss a few ways to narrow down your most relevant keywords. Since we’ve already clarified how vital SEO for moving companies is for setting your target audience, we’ll assume that you will approach researching keywords with a target audience already in mind. The first way to do keyword research is by looking up currently popular topics related to what you’d like to write about. This way, you can understand what people want to read. The second way is to use analysis tools to check out what keywords your competitors with good Google ranking are using. The final way to approach keyword building would be to try and anticipate the wants and needs of your audience and come up with some yourself. The last method has the best potential payoff but carries the most risk.
Settling on a budget
Every aspect of your moving business needs a carefully set budget, including how much you are willing to spend on SEO. Now, SEO has one advantage: it is, by comparison, relatively cheap. As a result, most of your expenses will not be centered on it. The only significant investments required by SEO are purchasing content or hiring an SEO agency to fix up some of your site’s more technical SEO aspects. And even then, you can take care of both independently with enough time and effort. So, while the available budget is essential, you can still do much more with a smaller budget than you would in nearly any other aspect of running a moving company. This makes learning how to create a SEO roadmap properly so appealing in the first place!
Deciding on specific strategies
Once you’ve laid down all the groundwork, it is time to move on to the next step: making specific SEO strategies. Although there are many ways to do SEO, several approaches are particularly suited to the needs of movers. First, there is publishing content. You can either publish more ‘traditional’ written guides, make videos or even stream on one of the more popular platforms. Whatever the case, you will likely want to focus on ‘how-to moving guides’ rather than anything else. The following strategy is perfecting your landing pages. With higher-quality landing pages and top-tier SEO, you would generate more organic traffic and boost your conversion rates. Then, there’s always the task of improving your sites, such as loading speed and device compatibility. Of course, there is no rule you can only do one or the other.
Setting revision dates
While following our steps on how to create a SEO roadmap will lead you to success, just sticking to your roadmap without revisions likely won’t. Your audience’s interests will shift, and the ‘best’ approach to SEO will also help. For example, the ‘ideal’ keywords are moving from a few words max to larger keyword clusters more suited to matching Google Voice Search. So, it would be best if you had dates for reviewing your SEO approach and how to tweak it to adhere to new circumstances.
With our guide on creating an SEO roadmap for 2023, we hope you will not struggle with SEO as much. But, of course, as always, when discussing SEO, know that it will take time and perseverance to make it work for you.