More and more companies in the moving industry are opting for investing resources in building their online presence. After all, we’ve argued in the past just how important this mission has become in the modern market. Building your brand, staying competitive, generating moving leads – all of it rests on the digital marketing solutions you implement. And the importance of backlinks is one of the crucial ways to make an impact for your website online. By building a network of links from other websites that lead back to yours, you instill authority and credibility for your moving business. Today, we discuss some of the best link earning tactics that you can easily practice as a business.
Ten practical ways to earn links and build up your backlink profile
Companies and individuals have demonstrated plenty of colorful tactics for building links to their website. And we recently discussed the differences between link building and link earning methods. Needless to say, a lot of initial strategies for creating larger volumes of links from other websites have since been defined as black hat SEO tactics.
Therefore, most marketers have since dismissed them from their digital marketing toolkit and have opted for more subtle tactics. The following link earning tactics for movers are more oriented toward gaining links from quality websites which might require more effort but can also provide ten times the value:
1. Broken-link building as a method
This particular method is very popular as it is as friendly and open-minded as it is practical. The way the broken-link method works is that you reach out to webmasters to report broken links on their website(s). However, instead of simply reporting and going away, you do them the favor of recommending suitable websites to use to replace those broken links with. And easily enough, you put your own website among those other links that you recommend.
How can you implement it?
The first thing you need to do is find websites that are relevant to your niche and have resource pages. You can identify them by running a simple Google search:
- your keyword + links
- keywords + resources
- keywords + inurl
Once you find them, go through the links to search for any broken ones. There are plenty of link checkers that one can use to get this information. And once you find a list of broken links, it’s a matter of fitting your own link inside one of them.
When reaching out to the webmaster, maintain professional courtesy. Explain to them the reason why you are reaching out and offer the exact data for them to explore. When giving alternative links to for them to use, don’t be eager or greedy to link to your own website – simply provide them with well-suited solutions. In most cases, this will earn you favor, but there will be webmasters that will refuse to give you a link in return.
2. Earning links through infographics
You will find that a lot of websites today earn top ranking spots for long-tail keywords through the implementation of infographics. After all, people are always looking for essential data to answer their questions online today. And when you offer them the answer in the form of a colorful infographic that is both visually appealing and rich in content, most can’t resist. However, not every infographic you create will carry the potential to earn you favor. Instead, you need to consider current moving industry trends and provide readers with what they will find most useful during a limited amount of time.
Once you have the data and design all lined up, you need to focus on promoting that piece of content. The more awareness you manage to raise, the better off you will be to earn shares and links back to that infographic. Then, it comes down to advertising it through:
- Your website blog
- Social media networks
- Email marketing campaigns
- Numerous infographic directories
- Outreaching to websites that have a fondness for linking to infographics.
3. Guest blogging
As probably one of the most popular link-earning tactics that marketers use today, guest articles are globally accepted strategy for boosting your backlinks portfolio. By offering your insightful content to other websites, you can build your authority in your niche and earn more exposure as an expert. However, you are not only increasing your reputation by doing so. You can also expand your target audience and use that credibility and trust to your advantage. And all you need to ask in return is placing a link back to your website in return.
How does it work?
To start your guest blogging endeavors, you need to do some research first. You begin by digging up as many niche-relevant websites that accept guest articles as you can. You can use Google search queries to find such blogs by typing in your keyword and adding phrases such as:
- guest posts
- write for us
- guest post guidelines
- become a contributor
- submit an article
- become an author
- bloggers wanted, etc.
Once you comprise a list of potential guest blogging websites, start reaching out to them by offering content topics or finished articles that would best fit in their portfolio. Make sure to study each blog and topic before reaching out and giving your suggestions of topics you can write on. Also, don’t neglect to create a database and an organized system. That way, you won’t run the risk of spamming the same websites or making miscommunication errors in your link earning efforts.
4. Using competitive analysis to further your own link earning cause
As mentioned earlier, staying ahead of competitive businesses is one of the primary goals of every company. And since most companies today are turning to digital marketing solutions to help them grow their online presence, you need to stay up-to-date in your efforts as well. It’s the same when it comes to link earning tactics – sometimes it’s just a matter of looking more closely at what your competitors are doing. Even if you have an optimal strategy in place, it never hurts to keep a close eye on the tactics others businesses are using. You can use the following methods to achieve this:
- SEO competitive analysis
- Monitoring competitive content
- Surveillance of their link earning tactics and backlink profile
How does SEO competitive analysis help?
By having an insight into the optimization of the websites of your competitors, their rankings for relevant keywords, the choice of keywords they are after, their backlink profile, and the business listings they have profiles on, you can boost your own business as well. And all it takes is conducting a detailed website marketing analysis of your website as well as other websites. You can then do a cross-comparison and fill in the gaps.
- Of course, there are plenty of analytics tools that can also help you make your conclusions, with the assistance of a trained SEO expert.
Keep records of current and new content that your competitors publish
Link earning tactics work best when you understand what keywords and articles your competitors want to push forward. And to understand that, you need to familiarize yourself with their content strategy. One of the ways to do this is to simply subscribe to their newsletter or social media accounts. Another way to keep track is by creating a Google alert. All you need to do is input a keyword and the URL of the website such as “site:competitor.com“. That way, each time they publish something new, you will receive an alert from Google.
Monitor all new and incoming link building and earning efforts of your competitors
If your competition is focusing on guest blogging, you can reach out to the same websites they are using. And if they are more oriented towards blog reviews or infographics, reach out to those bloggers and directories with your own proposal. All is fair in the modern warfare of digital marketing and earning links. Of course, there are always tools at your disposal which you can use to gain weekly insight into all newly gained backlinks to help you determine potential link-building opportunities.
5. Establishing a strong internal link network
All quality blogs are founded on a well-developed internal linking strategy. By inner-linking your blog posts and web pages through logical and well-placed anchor texts, you enable them to share link juice. In addition to that shared value, your website becomes much easier to navigate through for all users that come across your content and wish to learn more about connected sub-topics connected to that content.
Despite the existence of tools that can help you create internal links, this is something best done by your content coordinators. Your use of internal links needs to be balanced with your overall content strategy, helping you to push forward the more valuable and important pages in the spotlight, which helps rank them higher on search engine results.
6. Advertising content through a variety of marketing channels
Top-quality content amounts to little if you don’t promote it accordingly. That is why you need to take your creative process a step further and ensure that your target audiences get a chance to see it and explore it beyond just visiting your website. There are several ways for you to do this:
- Reach out to niche-relevant bloggers that conduct weekly or monthly roundups.
- Get in touch with webmasters and introduce your website, along with a couple of your most visited and top-ranked articles.
- Create posts on your social media accounts, asking followers to explore your content and share it with others.
- Establish an ambassador program to gain supporters and promoters for your brand.
- Recruit influencers to promote your content on their social media channels, podcasts, webinars, etc.
7. Writing testimonials
All websites are on the lookout for establishing their credibility and deep trust in visitors by offering honest and quality reviews and testimonials. For modern marketing and the consumers today, having the option to explore positive reviews about a company and the products/services it offers is a crucial part of the decision to make a purchase. And a lot of those companies are more than willing to offer links to your website in return for detailed reviews about the services they provide.
8. Reaching out to local and national journalists
A lot of businesses are location-based and looking to establish their dominance in the local community before expanding beyond state and national borders. Therefore, you first need to ensure that your business is an authority in the area you offer products and services to. And link earning tactics that focus on local and regional news channels are the perfect solution for that. The good news is that you can easily reach the right people so long as you have the right approach:
- Over 90% of emails at publications are formated in the following manner: [email protected]. So, you can try sending your pitch directly.
- There are tools that can help you mine for emails focused on specific criteria such as niche, website, domain, area, etc.
- If all else fails, there are always social media networks such as LinkedIn, Google Plus, Facebook, etc.
9. Making donations
Donating to non-profit organizations is a proven link earning strategy that can earn your business value. All you need to do is find websites that accept donations and offer links back to the sites that donated in return. Define your donation and attach your website URL to it. Finding such websites is once again a matter of doing a proper Google search with the right combination of keywords for moving companies, donations, and contributors.
10. Scheduling interviews
Online interviews are trending a lot and they are a great way to not only gain exposure for your business but to also earn links to your website in the process. By creating valuable and top-quality content in your niche, you will attract the attention of others that will want to know the key to your success. All you need to do in order to speed things along is to find websites that operate on interviews and case studies – and offer them your insight into the topics they are looking to explore.