For years now, digital marketing has been one of the best ways to advertise your business. If you’ve been using it to grow your moving business, then you probably already have a pretty good idea of what works for you. But there are always ways to improve. One thing you could do is to focus more on mobile marketing strategies for small businesses. Mobile users make up an ever-growing percentage of all internet users. Therefore, odds are that at least half of your visitors are also using mobile devices. And it’s a safe bet that phones and tablets will play an even bigger role in internet access in the future. So it may be a good idea to get ahead of the tide and target mobile users directly.
Why should you focus on mobile marketing strategies for small businesses?
The number of people using mobile devices to access the internet is quickly overtaking the number of desktop computer users. Unlike computers and laptops, mobile devices are nearly ubiquitous; not everyone can afford a PC, but you’ll be hard-pressed to find someone without a cellphone.
Furthermore, mobile devices are more convenient – you can carry them with you and use them any time, any place. That alone should be enough to choose mobile marketing as the type of moving company advertising you want to focus on. And that’s not all: people are more likely to convert after looking things up on their phones than on their computers. Think about it – you can search for anything from home and then forget about it. But if you’re on the go and looking for somewhere to spend money, you’ll look up local business on your phone.
What are the best mobile marketing strategies for small businesses?
There are many things you can do to market your business online. Here are some of the high-impact practices that will help you attract more mobile users:
Having a mobile-friendly website
There’s no point in attracting mobile users if you can’t provide them with a website they can actually use. So make sure that your website provides as good of an experience on mobile devices as it does on desktop computers. You can achieve this with fast-loading pages, a minimalist aesthetic, large and easily readable fonts, simple navigation, and above all – a responsive design. And because responsive web design and SEO are connected thanks to Google’s mobile-first policy, you won’t just be improving user experience; you’ll also be improving your rankings.
Investing in local SEO
Many people use their phones to access the internet when they’re on the go – commuting, traveling, or just out of the home. In such cases, they are typically looking for businesses in the area where they’ve found themselves. To ensure that yours is the business they find, make sure to localize your website and dedicate a lot of effort to ranking for location-specific keywords for movers. This will help more than you realize; after all, even if people are not actively making their search local, their device will do it for them thanks to GPS.
Using social media
Social media and mobile devices go hand in hand. Most of our mobile screen time is spent on social media and social media is most commonly accessed through mobile apps. So if you’re considering mobile marketing for your small business, you need to have a social media marketing strategy too.
Start by choosing the platforms that are most popular among your demographic. Then, create accounts on them and start posting. Remember to be consistent in tone, style, and messaging across different platforms to maintain your brand. But adjust posts to the platform as well to get the most out of each type of social media. Being active is the key to engaging with your followers regularly!
Optimizing for voice search
Between mobile devices and smart homes, voice search is becoming a major player in online marketing and SEO for moving companies. So if you’re looking to target mobile users, you’ll want to optimize for voice searches too. Voice searches are unique in that they’re not your typical use of search engines. People don’t just look up keywords – they ask questions, contact specific businesses, and use long-tail keywords. These are the things you’ll need to optimize for if you want your marketing to reach people who rely on voice searches.
Designing a mobile app
No matter how well you optimize your website for mobile, nothing will ever be as good as developing a platform specifically for mobile devices. Mobile apps will, by nature, give users a smooth experience with your business online. So try developing a mobile app that provides instant moving quotes, daily tips, checklists, and even customer service at the touch of a screen. It is definitely an investment, but it is worth it. Your users will love it and happy users are more likely to convert!
To successfully implement mobile marketing strategies for small businesses, focus on user experience
The best thing you can do when developing mobile marketing strategies for small businesses is to think about what your users want. The math ultimately boils down to this: the happier your users are, the more likely they are to become customers. This is why user experience is such an important metric. And it is one you need to put front and center for mobile users. So don’t just guess. Do your research. Take a look at your competitors and what they’re doing. Finally, ask your users directly. Organize focus groups or post online questionnaires. When you know what your users want, give it to them. That’s the most effective marketing strategy you can have.