Looking for new ways to advertise your company is one of the major paths to success. The more people know about you, the more customers you have. The more customers you have, the higher the profit. However, inventing new things in digital marketing is tough these days, since the industry develops at a fast pace. Those who are pioneers in new marketing directions usually get the biggest return. Nevertheless, there is no reason why you shouldn’t use what already exists and benefit from it. The true secret of success lies in the ability to explore clever ideas and implement them into your business. With that in mind, today I wish to talk about an idea that’s been around for quite some time now, but you maybe didn’t hear about it – the influence of Wikipedia in digital marketing.
Is it possible to advertise via Wikipedia?
There is not a single person on earth who uses a computer that doesn’t know what is Wikipedia. One of the biggest sources of information for close to 20 years now, Wikipedia has tremendously grown over the past two decades. While we look at it as a library of internet knowledge, Wikipedia can be much more than that.
So, with what we know so far, let’s see how you can use Wikipedia to advertise your moving company and increase your customer base.
The influence of Wikipedia in digital marketing
The influence of Wikipedia in digital marketing has substantially grown over the past few years. All major companies use it as a great tool to advertise. One of the major benefits is that you can use Wikipedia to capture international moving leads. Since Wikipedia is known across the entire globe, you can make information about your moving company easily accessible to any part of the world, without any cost whatsoever.
How to use Wikipedia to advertise your company?
Now that we know that using Wikipedia in digital marketing purposes is a reality, let’s see how can you exploit this fantastic option. Consequently, in just a few simple steps, you can have Wikipedia working for you in no time.
1. Create a Wikipedia page
As with any other website, you must create your Wikipedia page first. However, ask yourself first, do you qualify for that? Have you ever opened a Wikipedia page, and is it possible for anyone?
Well, simply speaking, yes. Anyone can open a page on Wikipedia. However, there are some rules and guidelines you must follow:
- read the Wikipedia Terms of Use
- create a couple of notable sources for your moving company
Furthermore, here are a couple of things you should definitely avoid.
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2. Things to avoid when advertising your company on Wikipedia
Even though your goal is to advertise your moving company, there are some rules that you must follow. First of all, you should never use Wikipedia as a promotional tool. While you are trying to achieve that effect if what you write sounds too promotional, it will not get published. Have in mind that, as you are writing about your company, you should only provide information.
Also, avoid writing anything that creates a conflict of interest. Wikipedia is a free pool of information, and it should always remain as such.
3. Remain neutral
I can hear what you are asking now. How can I promote my company if I am not allowed to write promotional content? Yes, if your clients need moving packages, packing, renting storage, web design calculator script, etc., how can you present it without sounding too promotional?
Well, the goal is to remain neutral. While you can inform people about the service you are providing, you can never invite them to purchase your service. You must find a thin line between informational and promotional content, and stay on the right side all the time.
4. Use Wikipedia backlinks
One of the major advantages of Wikipedia is that it has a huge database of authentic and verified resources. The goal of every online advertising campaign is to have your web pages lead to and from verified and valuable sources of information. That is what Wikipedia has in abundance.
Having a database of backlinks that huge is a goldmine for every website.
5. Keep track of your Wikipedia page
Since Wikipedia is an open-source website, anyone can edit the pages. Your goal is to constantly track and audit what is written about your company. Furthermore, if you allow anyone to add notes, that can turn into quite a mess. With that in mind, check out your page every day or two, just to make sure there is no false or wrong information added.
6. Stay up to date with new information
Another key assignment you have to do is to regularly update your Wikipedia page. While the role of Wikipedia in digital marketing is huge, nothing will get done if you don’t roll up your sleeves and do the work yourself.
If you can’t do it yourself, hire a person whose goal is to audit the pages, add new content, and keep all the information fresh and clean. Any promotional tool you use will fail to deliver if you stop working on it.
The influence of Wikipedia in digital marketing made easy
Hopefully, you now have some basic knowledge of the importance of Wikipedia in digital marketing. As you can see, Wikipedia can play a tremendous role in advertising and promoting your company. However, you have to make sure that it is done it the right way. In other words, follow the Wikipedia guidelines, avoid openly promoting your company, and stay active to achieve the best results. Good luck and happy editing!
