These days, most people prefer a text or an email over a phone call. But an email is always a bit of risk because there’s no guarantee of a response so you never really know what happens to it. Will the recipient get it or will it go in the spam folder? Even if it arrives correctly, will the person it’s intended for be willing to read it? And what will they do with the content – skim it, come back to it multiple times, interact with it? If you would like to know the answers to these questions, then it’s to consider investing in email tracking software for movers. Marketing professionals like Movers Development use this type of software to find out how customers react to email marketing campaigns and get better insights into customer behavior in general. You can get the same benefits too.
What is email tracking software?
Email tracking software is a type of moving software that helps you find out what happens to your emails after you send them. All you need to do is download your chosen program; then, when you’re writing an email, you’ll have the option to mark it for tracking or not. You can track important emails only, marketing emails, or all emails – it is up to you and the abilities of the software you’ve downloaded. Some of the things you can find out by tracking emails include:
- are the emails being opened?
- has the recipient returned to the email multiple times?
- how long does the recipient spend on reading the email?
- do they click on any links in the email?
Of course, the exact information you get will also depend on the software you use. So choosing the right program is very important.
Why should you invest in email tracking software for movers?
Being able to track your emails won’t just satisfy your natural curiosity – it comes with many benefits. Among other things, the information you get from email tracking software:
Saves time
It’s important to accept that there are some people you simply can’t reach. Even with the best marketing strategies in the world, not everyone will need or want your services. Trying to convert people like that is simply a waste of your time. So how can you avoid spending resources on bad leads? It’s simple – just take a look at who isn’t opening your emails. If they haven’t opened the first one. five, or ten, they’re unlikely to open any future ones. You can then stop wasting your time and other resources on contacting them.
Provides context
Tracking emails will give you a better idea of what your contacts are doing. This can help you understand them better. If they’re late to a meeting or haven’t responded to something, it might be because they haven’t seen your email at all. If they’re opening your email over and over again, on the other hand, this could mean they’re interested in what you have to say and that’s a good sign that you should follow up. Either way, you’ll have a better understanding of your contacts.
Provides insights
In business, it’s always good to have more information. Knowing more about the market, the competition, and above all, your customers helps you make the right decisions for your company. Email tracking will provide you with these useful data. You can learn what type of marketing emails your customers respond to. Perhaps everyone opened the email about the new website quote calculator but no one cared for your partnership with the local grocery store. This tells you what your customers want to see and what they’re not keen on. You can also learn more about your contacts and business partners – if they always open emails in the morning, then you should send them important information in the mornings too. There are many ways to use insights provided by email tracking software.
Choosing the best email tracking software for movers
Different email tracking programs come with different capabilities. So it’s important to choose the right software foe your business. To do so, you. must first decide what you want to use email tracking for. That way, you can search for specific features. Then, you should set a budget for your tech – do you want a free program or are you willing to pay? Finally, take a look at others’ reviews. This will give you a good idea of what to expect from each piece of software in terms of performance. Among the most recommended are:
- HubSpot
- MailTrack
- Mailtracker by Hunter.io
- SalesHandy
- Mailalert
Making the most of email tracking software for movers
Even the best software is only as good as you are at using it. So once you’ve settled on a program, you need to learn how to take advantage of the data it’s giving you.
Follow up when necessary
A single email is not always enough to convert everyone and you don’t want to lose out on top moving leads because you weren’t persistent enough. So use email tracking to decide when and how to follow up on initial contacts. If someone is opening emails or clicking links about a specific topic, then send more information about the thing they’re interested in. This personalized approach is sure to win them over! And since they’ve already shown interest, you can rest assured that follow-ups won’t be unwelcome.
Organize your mailing lists better
Not everyone you’re emailing is interested in the same things. Some people want to receive all your emails while others only care about discounts and yet others are waiting for you to start providing a specific service. That’s why it’s important to segment your mailing list and even prune it from time to time. Use email tracking to find out who never opens your emails – they’re just not interested and need to be taken off the mailing list before you start annoying them. Then, take a look at which emails the rest of your contacts open and interact with. This will give you insight into what they want to know more about. Create mailing lists based on these interests to provide your contacts with a more personalized experience and give yourself a better chance of converting them.
Improve your email campaigns
Email tracking software for movers can even help you write better emails. You’ll learn which emails get opened and which get the most interaction – take a look at the subject lines, content, and visual design of those emails. That’s what works. You want to emulate it to increase the likelihood of a successful email campaign. In this way, email tracking software can be beneficial for your business in the long run as well.
