When starting a business, marketing via email is quite an important part of your marketing strategy. However, not every email reaches its destination and your potential clients. There is a vicious little thing called email bounce and you need to pay attention to it. Email bounce rate is a number that tells you how many of your emails didn’t reach your potential customers for various reasons. Since we at Movers Development believe marketing is all about reaching clients, one of the crucial points of your marketing strategy should be dedicated to reducing your email bounce rate. If you’re curious to know how – stay tuned for some tips.
1#Conduct frequent data analysis
In order to make any change for the better, you need to stay in tune with your data. A good thing to do is to visit the analytics dashboard of your ESP. That way, you’ll get the statistics on the number of email addresses that are being returned as undeliverable with each campaign. Having everything in numbers will help you put in perspective the current state of your email marketing.
Even if it seems bad – don’t fret! It’s actually great that you’re seeing it now. This can be a starting point to a change of strategy and making successful email campaigns in the process.
2# Avoid free services
Unfortunately, if you are making use of a free email service such as Gmail or Yahoo Mail – you won’t be able to conduct the data analysis you need. Everything good comes with a price, but, when you’re taking care of your business, it’s definitely worth it. Also, keep in mind that even if you opt for a free version, you’ll be paying it an increased email bounce rate.
So, don’t go for a free option. Instead, choose an email service provider (ESP) that gives you access to insightful data, regardless of the number of individuals to whom you are sending emails – a hundred, five hundred, or a thousand.
3# Make sure to utilize double opt-in
When people join up for newsletters or lead magnets, they often include errors in their information. This will send emails to your database, which are virtually pointless unless they include specific information. Someone might even launch a hostile assault on your signup form. They could be filling it up with spam traps, incorrect IDs, and arbitrary identifiers at random.
How to protect your business from this kind of malware?
You may prevent this from taking place with a quite simple yet effective tool – a confirmation email. This verifies that the e-mail address was not entered incorrectly and that it is legitimate. People who aren’t truly interested in receiving your emails won’t be added to the list as a result. So, that’s another benefit of doing this.
4# Tidy up your email contact list
The next step is to take off of your contact list any email addresses that have been giving you problems with hard bounces for some time. A word of advice – don’t do this manually one item at a time. It is not simple, it is not practicable, and it is not rational to do so. Instead, check with the customer support team of the website marketing analysis tool you use to determine the best way to sort out messages that have been returned as undeliverable. After that, you can just remove them.
You may also separate email addresses that haven’t opened any of your emails sent to them in the most recent 4-6 months into a separate group. These individuals have most likely moved on or have been inactive at the email address that was provided.
5# Make sure you don’t go over your daily sending capacity!
Nearly all email providers have daily limits on the number of messages that users may send out from their accounts. If you send more than your allotted quotation, your emails will begin to bounce since your server has restrictions on how many times it can process them.
Typically, brands will send a maximum of one or two emails each day. But, if you have reason to believe that your volume could unexpectedly grow, you should talk with the person who is managing your account at your ESP. Make sure to find out the maximum number of emails that you are permitted to send. And after that, don’t go above the limit.
6#Stop sending out emails that seem like spam
Okay, this one may seem way too apparent. However, that doesn’t stop people from forgetting it. So, trust us when we say – avoid using any terms that might be construed as spam in the body of your email. Keep a watch on your:
- email design
- content
- links
If you do it carefully, you’ll ensure they don’t become flagged as spam filters evolve.
7# Sending effective and interesting emails is a path to reducing your email bounce rate
When you want to advertise your moving company, it is imperative that the content of the emails you send to a prospect be tailored to that person. Put pen to paper and compose a letter that your reader will enjoy reading. Make sure the reader is interested enough in the visual material to read it.
And by now you should be aware of what will happen if you don’t comply. To begin with, if the recipient of your email does not find it to be easily legible or relevant to their issue, they are more than likely going to flag it as spam. Also, it’s not uncommon for them to begin ignoring your emails altogether. When considering the potential impact on the email bounce rate, both scenarios are quite concerning.
Reducing your email bounce rate is an extremely important part of your marketing strategy. So, make sure to incorporate some of these seven tips in your daily practice and make actual and rock-solid progress as soon as possible.
